Episodes

In our episode last week, we discussed what to create for your newsletter freebie and ideas that I started with years ago when first entering the scary world of email marketing. By the way I want to let you know it’s not nearly as scary as you think or as we blow it up in our minds. So today I want to share something I suggest you do before creating your first newsletter opt in or possibly you already have one and it’s time to hit refresh and create a new one – which I’ve mentioned before is an ...

Let’s talk about your newsletter freebie. Along the way in the online journey, in our quest for writing a book or building a podcast, a ministry or even just feeling out what in the world we’re trying to accomplish in the online world, somebody mentions email. You should start an email list yesterday, they say. And you sit there thinking, how in the world do I do this? Where do I even begin? So, you slap something up on your blog or website that says, “Sign up for my newsletter”. Sooner or late...

Did you realize that knowing what to include in highlights are one of the best ways to feature your work? Recently, I talked about this in my weekly newsletter, the IG Insider, and how to introduce yourself to your audience through highlights, and by the way if you’re not subscribed to my newsletter, you need to, because I always share targeted ways to reach your audience and stay on the pulse of Instagram strategies, newsletter marketing, and entrepreneurial mindset from a Biblical perspective....

Ever wonder what in the world to share in your stories? Honestly, stories have always come easy for me (but I’ve been posting them since their inception about 6 years ago). With all the changes on Instagram and focus largely on Reels, followers and clients wonder how to fit in stories and if they’re even worth it. In today’s clip from a mentorship, Zoom training member Suzanne Joffrion is asking how to best target stories and what to share. Stories are where the DMs come into play. Why are DMs ...

How do you structure enough time into your day to do what you want to do on Instagram? Because really, you could spend your entire day and more because it is your business, so how do you structure enough time into it? INTRO: Well, that’s a loaded question, right?! So before we get into today’s topic, I want to let you know that everything I told Brenda in answer to her question is actually inside a resource we created at the beginning of the year that’s not only available to our Mentorship memb...

Are you planning an Instagram break this summer? Last week’s part one “when to take an Instagram break” advice was based on what I and others have done successfully so listen in this week for how to come back to Instagram. After you take a break, it’s hard to get the wheels moving again, especially when the job seems insurmountable. You can just hear it in Brenda’s voice, that she was already overwhelmed before she ever started to come back to Instagram. (I just want to clue you in that she DID ...

Do you ever feel like you just need a break from Instagram? Summertime brings a different schedule, often vacations, and at the time of this taping we’re in June, 2022! So, you may be thinking – when do I take a break? Is that a bad idea? That’s a valid question! Another thing to consider is, maybe you’re, well, tired of it. Like you’re just over it? Usually this happens because we’re burnt out on posting or just have too much on our plates or maybe it’s a busy season. This happens to me just ab...

Ruthie: We’re celebrating two years in podcasting by reviewing our top 5 episodes. This special anniversary show features our top Five most downloaded episodes for 2021 to 2022. Join my family team and I, as we share key takeaways from each episode. We’re so excited to share this with you. We’ve done some research and we’re gonna do the rundown now of the top five most downloaded episodes. So strap on your seatbelt, cause it’s going to go pretty fast! And here we go. Resources Listen to Ep. 6...

One of the best ways to grow on Instagram is to incorporate group Reels collaboration with Reels. We all know that Reels are the effective thing to use right now for growth and gaining more exposure. But when you collaborate, you get even more eyes because you’re sharing audiences. So a month or so ago, a few of us got together and did a Reel and several people had great questions about the process. In fact, just the other day inside our Insider Mentorship, Zoom training, one of our members, El...

Today’s episode is all about how to grow your biz with Alicia Byers! Alicia is a business coach who helps entrepreneurs create the right business plans and strategies to help them stay well-rested and avoid the hustle. She hosts the well-rested entrepreneur podcast and regularly secures clients on Instagram without having the pressure of a huge following and without being on the app all the time – two things we love to advocate here at authenticonlinemarketing.com! Today you’ll hear how she runs...

Hey friends, what’s my Instagram engagement tip? Read on to find out! This week’s episode is an excerpt from one of our Insider Mentorship Zoom calls where one of our members asked for my number one Instagram engagement tip. I’m pulling back the curtain to let you in on what I’ve been doing because I know it will work for you IF you take the time! So this brief episode may surprise you, but it definitely is what’s working right now. So listen in! *This episode contains either affiliate links o...

5 Features for your women owned website. Welcome to our new website! We’re celebrating the official launch of AuthenticOnlineMarketing.com, and this is an invitation to join in! If you are listening the week of May 9th, 2022, we want you to celebrate with us. All week long, we’ll have special activities going, so hop over to my Instagram at @authenticonlinemarketingpod and follow along to see the activity of the day so you can win some cool stuff! We’ve got a giveaway, 24-hour scavenger hunt, li...

Hey y’all, today’s all about upping your Pinterest search engine game. Welcome back! Today my special guest is Sara Motes, a Pinterest strategist who helps service based businesses learn how to use Pinterest to get more email subs, website traffic, and dream clients. We are so happy you’re here, Sara, welcome to the show! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Check out Sara’s website! List...

Today’s episode is a quick win containing two ways you can repurpose stories to Reels! A lot of times, we create this image in our minds that Reels is too hard, or we just don’t have the right content. We all make excuses, but actually you have the tools right at your fingertips! To repurpose stories to Reels, listen in! Welcome back. In the last episode, “How to overcome your fear of Reels,” I mentioned a story that I repurposed into a Reel which generated lots of organic comments. This Reel ...

How to overcome your fear of Reels Do you ever get all in your head about posting and experience a little spark of fear? It ignites then it starts catching. Pretty soon, you are frozen and can’t do anything! You can’t post, so you go back in your hole and decide “I’m not going to post today,” or “It’s not meant to be,” or “I’m too busy. I’ve got other things going on. Nobody cares.” If that sounds like you, today’s episode is for you because it’s all about fear of posting. Let’s talk Instagra...

Today we're speaking with Kim Stewart, host of the Book Marketing Mania podcast, all about podcast pitching for authors! The following reads as a genuine and lighthearted conversation between friends, and we hope you'll cozy up and join in! Click below for show notes! https://www.ruthiegray.mom/podcast-pitching/ Click below to take Kim's course, Podcast Pitching 101 for Authors! https://kimstewartmarketing.com/podcast-pitching-101-authors/ Listen to Episode 22, When to trust your instincts ...

Let’s talk Reels ideas. Last week’s episode featured ideas for using your brand personality to develop your voice with Reels, and also suggestions for how to get on and off the app without it taking up all your time. This was taken from a Live I did earlier in the year, and we decided to take the second part of that live to share the Reels ideas Q&A we held afterwards and the suggestions I gave our participants. In todays episode we’re covering questions like how to use trending audio with voic...

As promised, today we're talking all about maximizing your social media strategy in 2022! We'll be furthering the conversation we began on episode 19, "7 Instagram trends to watch for in 2022." The episode was all about 2022 trends and predictions. We want to take that conversation a little bit further today and dive deeper into what you might need to hear or what you need to know to do with your content this year. Click below for show notes! https://www.ruthiegray.mom/social-media-strategy/ ...

4 Best ways to grow Instagram followers organically What you’re about to hear is a clip from my recent growth training Masterclass inside my Facebook group about how to grow Instagram followers organically. This is solid advice based on what we’ve tested, what our clients and mentorship members are seeing, what I’m using, and what research is showing for 2022. During the training, I shared 4 solid strategies for growth. Today’s episode features sound bytes from the first two strategies in the ...

Hey y’all, welcome back to the show, this episode is all about Instagram collabs! Last week’s episode on how to use a challenge to grow on Instagram received lots of feedback ad questions, and we’re so glad you’re asking! In that episode, number 23, I mentioned forming a chat group as part of your challenge. People have been asking "how do you create a chat group?" Luckily, I created a video for that so if you pop over to my Instagram and head to my Reels you’ll see the exact way to do that. Aft...

We just wrapped up our Growth challenge over in our Authentic Instagram Engagement Facebook group. That challenge is one or two times a year and it’s always such a fun, positive experience. We work with a community of Christian female entrepreneurs, podcasters, authors, and bloggers seeking to grow their Instagram audience while making an impact for Christ. Learn how to run your own Instagram challenge through this coaching session. Click below for show notes! https://www.ruthiegray.mom/insta...

Today I have Jamie Bailey with me of Expedition Marriage to talk about boosting platform growth. Jamie's a good friend and a former client as well as a member of my insider mentorship and also creator of some of the most fun Reels you'll ever see on Instagram. Click below for show notes! https://www.ruthiegray.mom/platform-growth/ * Click to follow Jamie & Chris on IG! https://www.instagram.com/expedition_marriage/?hl=en * Click join the group to participate in our FREE 5 day growth challen...

Today's show is all about getting your ROI from Instagram. If you've ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today's special guest is client and mentorship member Erica Goode. Because of the field she's in, she's all about getting that ROI on Instagram! And you're going to hear today how she put that to use with her business on Instagram. Erica is the owner of Erica Goode CPA, a virtu...

Hey y'all, and welcome back to the show with our episode on social media boundaries. I want to remind you that we are having a growth challenge soon, so get in my free Facebook group, Authentic Instagram Engagement and get on our email list. If you're listening in early January, this will be happening mid to late January. I know you're going to benefit from this challenge and learn some things that we're seeing help right now to generate and grow traffic and authentic followers. Now for today's...