Episodes
Sept. 7, 2022
414: Dr. Ivan Valcarenghi | Radiante Facial & Dental
This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm ! Guest: Ivan Valcarenghi Practice Name: Radiante Facial & Dental Check out Ivan's Media: Email: drivan@radiantedentalspa.com Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: The Dental Marketer Society My ...
Sept. 4, 2022
MMM [Social Media] The Power of Social Media Engagement, and How to Boost it in Your Ads!
(If you DO want to sign up for the Pediatric Dental Marketing Course, sign up for the waitlist here!) In this episode, Minal Sampat gives us the inside scoop on paid social media ads and how to make them perform most effectively. While branded content might look clean and professional, is it what people are searching for on Facebook and Instagram? Minal points to the importance of comments and engagement on posts, rather than highly branded content. She gives us one of her strategies on Fa...
Aug. 31, 2022
413: Dr. Ashley Joves | Smile & Company 2.0!
Sign up for The Making Of Retreat in Napa! https://www.themakingofpodcast.com/retreat (Be sure to use the discount code "TDM") Guest: Ashley Joves Practice Name: Smile & Co. Check out Ashley's Media: Email: drashley@smileandcompany.com The Making Of Podcast The Making of a Dental Startup Facebook Group Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: The Dental Marketer Socie...
Aug. 28, 2022
MMM [Google Ads] Effectively Communicating Your Value Proposition to Convert New Patients
In this episode, Kathryn Alderman, from Progressive Practice Solutions, gives us her top five tips for ramping up our conversion rates with potential patients: 1. Engage with potential patients - When you are running ads for new patients, you want to make sure that they engage with your landing page and spell out what makes your practice unique! Why are you the perfect practice for them? 2. Create a clickable title - Remember to include your value proposition within the title, and utilize...
Aug. 24, 2022
412: Dr. Brandon Prior | 100 West Dental
Sign up for The Making Of Retreat in Napa! https://www.themakingofpodcast.com/retreat (Be sure to use the discount code "TDM") Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Brandon Prior Practice Name: 100 West Dental Check out Brandon's Media: Personal Instagram: @priordmd Practice Instagram: @100westdental Practice Facebook Host: Michael Arias We...
Aug. 21, 2022
MMM [Google Ads] Utilizing Funnels to Get a Person in The Loop, and Nurture Them to Become a Patient
(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!) Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer In this episode, Michael Anderson and Cait Lanning from Wonderist Agency, discuss the importance of following up with leads that come in through paid advertising. When you are paying for leads, whether it be calls to your office, filling out a form, or clicking on an offer, it is essential to follow up with these people! You may hav...
Aug. 17, 2022
411: Dr. Robert Laraway | Kent Island Orthodontics
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Rob Laraway Practice Name: Kent Island Orthodontics Check out Rob's Media: Facebook group: Orthodontic Startups (Orthodontists Only) Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: The Dental Marketer S...
Aug. 14, 2022
MMM [Google Ads] 3 Steps You Should Take with Every Ad Campaign, From Initial Call to Scheduled Patient
(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!) Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/ Shane always gives all our listeners a: Free Marketing Analysis (just mention our podcast name) In this episode, Shane Simmons, from Crimson Media Group, reminds us of the first three main things we need to think about with patients brought in by ad campaigns: Answer the phone! Do not let the phones go to vo...
Aug. 10, 2022
410: Dr. Delaney Spaulding | Ross Bridge Dentistry
This Episode is Sponsored by: Dandy | The Fully Digital, US-based Dental Lab For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/tdm ! Guest: Delaney Spaulding Practice Name: Ross Bridge Dentistry Check out Delaney's Media: Facebook Instagram: @rossbridgedentistry TikTok: @rossbridgedentistry Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: T...
Aug. 7, 2022
MMM [Social Media] How to Convert Paid vs Organic Leads from Social Media Fast!
(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS) Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal In this episode, Alison Micheletti from Golden Proportions Marketing gives us some valuable insight on social media marketing and the differences between organic and paid advertising on Facebook & Instagram! There are many ways to market your practice, and social media is a huge component of a w...
Aug. 3, 2022
409: David Harris | The Ins and Outs of Noticing & Handling an Employee That is Embezzling From Your Practice
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: David Harris Business Name: Prosperident Check out David's Media: Phone: 888-398-2327 Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: The Dental Marketer Society My Key Takeaways: Usually three condi...
July 31, 2022
MMM [Ground Marketing] How to Get The People That Sign-Up at Events, to Come Into Your Practice Within 24-48 Hours
(If you DO want to join The Ground Marketing Course, you can learn more Here! ) In this episode, Michael gives us his top tips on how to follow up with your ground marketing leads! Having a ton of new leads from your recent ground marketing event is great, but will that alone get them through your doors? The answer is no. Michael gives us his nine steps for effective follow up and how to convert interested people into loyal patients! He goes over important points such as having a general scri...
July 27, 2022
408: Dr. Mary Hoch | Cornerstone Dental
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Mary Hoch Practice Name: Cornerstone Dental Check out Mary's Media: Email: maryhochdds@gmail.com Facebook Page Instagram Page Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Facebook Group: The Dental Marketer Society...
July 24, 2022
MMM [SEO] Having Trouble Knowing What to Ask Your SEO Provider For? Here Are Four Clear Objectives!
(If you DO want to work with Studio8E8, be sure to mention this podcast/ episode!) Reach out to Studio8E8 here: https://s8e8.com/ In this episode, Joshua Scott boils down SEO campaigns to four main objectives: General Website SEO: This objective emphasizes your general website's SEO and ranking. Here you can improve ranking with blog articles, videos, and keywords. SEO for Specific Offers: This objective involves breaking your site down into microsites or landing pages with the goal of...
July 20, 2022
407: Brandon Freeman | Beyond Dental Health
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Brandon Freeman Practice Name: Beyond Dental Health Check out Brandon's Media: Email: bfreeman@legacydso.com Phone: 617-699-6801 Legacy DSO Beyond Dental Club Beyond Dental Business Club Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ J...
July 17, 2022
MMM [SEO] Two “Guerilla” SEO Strategies to See Immediate Results
(If you DO want to work with Wonderist, be sure to mention this podcast/ episode!) Reach out to Wonderist here: https://offers.wonderistagency.com/thedentalmarketer In this episode, Michael Anderson and Gillian Duncan from Wonderist Agency come on to talk about two surefire ways to boost your SEO, that the dentist down the street probably is not doing! Wonderist Agency's senior SEO specialist, Gillian, dives into these strategies, starting with trend jacking. Trend jacking is an easy place to...
July 13, 2022
406: Dr. Andrew Vallo | The Dental Boutique Westchase & Best Value Dentures
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Andrew Vallo Practice Names: The Dental Boutique Westchase and Best Value Dentures Check out Andrew's Media: Email: docvallodds@gmail.com Instagram The Dental Boutique Westchase Facebook Best Value Dentures Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpage...
July 10, 2022
MMM [SEO] Most SEO Campaigns Are Missing This One Single Most Important Strategy
(If you DO want to work with Crimson Media Group, be sure to mention this podcast/ episode!) Reach out to Crimson Media Group here: https://thedentalmarketer.lpages.co/crimsonmediafree/ Shane always gives all our guest a: Free Marketing Analysis (just mention our podcast name) Have you ever asked yourself this: "I have someone doing SEO on my website for years now... and I have a beautiful website… but no results… I'm still not on the first page of Google's search results... what is going on?...
July 6, 2022
405: Vanessa Emerson | So... You Think You Want to Speak in Dentistry?
Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Vanessa Emerson Business Name: The Dental Speaker Check out Vanessa's Media: Email: info@thedentalspeaker.com Speaker Packet Examples Dental Speaker Institute Her Book: So... You Think You Want to Speak in Dentistry? DSI Fellowship Curriculum: www.FDSICurriculum.com 3 Hour Workshop (to help you determine if speaking/consulting is right for you): www.SpeakInDentistry.com Fa...
July 3, 2022
MMM [SEO] What The Heck Are You Paying For? The Results You Should Be Seeing with Your Marketing Agency's SEO Efforts
(If you DO want to work with Golden Proportions, they are actually giving all our listeners 2 EXCLUSIVE DEALS) Reach out to Golden Proportions here: https://go.goldenproportions.com/dental-marketer-deal Request a Free SEO Analysis (Scroll down to "Free SEO Analysis") In this episode, Xana Winans, from Golden Proportions Marketing, breaks down the four main pillars that she believes you should be seeing from your SEO company: Technical SEO - This covers the nuts and bolts of SEO: clean...
June 29, 2022
404: Dr. Ingrid Murra | The Art of Moving Teeth and Why You Need an Orthodontist For Your Practice
Join this podcast's Facebook Group: The Dental Marketer Society Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ [Click here to leave a review on iTunes] Guest: Dr. Ingrid Murra Business Name: Two Front Check out Ingrid's Media: Two Front Instagram Personal Instagram Email: ingrid@mytwofront.com Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ My Key Takeaways: We need orthodontists now more th...
June 26, 2022
MMM [Startups] How to Have a Schedule Full of New Patients with Temporary Signage
BEFORE OPENING This episode is sponsored by: Mango Voice Click here for Mango Voice's completely FREE startup package! In this episode, Dr. Chris Green gives us a breakdown of his use of signage, progress updates, and ground marketing that give him an edge on opening day. He emphasizes that correct terminology in signage is especially important. Making sure you have the offer, dental branding, and a phone number, so people know that you are pre-booking patients, and they know where to cal...
June 22, 2022
403: Dr. Aman Kaur | Women in DSO
Brought to you by: SCHEDULE A FREE DEMO WITH CARESTACK TODAY! Click the link below and get 1 MONTH FOR FREE + 10% OFF your Annual Subscription + 50% OFF Your Set-up Fee! Check out CARESTACK now: https://lp.carestack.org/thedentalmarketer Guest: Dr. Aman Kaur Business Name: Women In DSO Organization Check out Aman's Media: AiM Dental Alliance Host: Michael Arias Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/ Join this podcast's Fa...
June 19, 2022
MMM [Startups] How Coffee Brought In 120 New Patients
BEFORE OPENING Casey's full interview: https://thedentalmarketer.site/podcast/341 In this episode Dr. Casey Geotz breaks down how he was able to bring in 120 new patients on opening day! He opened his practice in October 2020 and he lets us know exactly how he DIY'd his whole process to ensure he had new patients when his doors officially opened. Before opening he set up a VoIP phone, built his own website, and went out and made his own referrals happen! He built these referrals and partne...